![]() Greeted by mixed reviews, Born to Die's launch also suffered a setback after Del Rey's halting appearance on Saturday Night Live on in January 2012, but that apparent stumble ultimately had the effect of raising Del Rey's profile, and soon Born to Die became a steady seller. ![]() Del Rey's full-fledged debut album, Born to Die, appeared to considerable anticipation in January 2012. ![]() By the fall of that year, she released 'Video Games' on Stranger Records, an independent division of Interscope/Polydor, in the U.K., and she won the Next Big Thing trophy at the Q Awards. The first unveiling of Lana Del Rey arrived in 2011 via YouTube videos that quickly became a viral sensation, led by the moody, murky 'Video Games' and followed by 'Blue Jeans.' Much of her success was limited to the Internet, but it soon started to spill over into U.K.
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